Real-Time Leads, Marketing Results Go Mobile
Keeping up with daily tasks can be difficult enough, but for many small- and medium-sized business owners, keeping up with leads, in addition to daily tasks, can be even more of a struggle.
This is why ReachLocal has launched a new mobile application that enables business owners to manage leads from their website and advertising campaigns while on the go. The app provides users with real-time alerts for new calls, emails, Web forms and chats, as well as enables business owners to listen to, rate and respond to calls from directly within the application.
“With our strong focus on user experience, our team spends a lot of time with clients to understand how they work and what issues they face,” said Kris Barton, Chief Product Officer at ReachLocal. “We knew that many local business owners run their businesses 24x7 from their smartphone, and they wanted to get their leads there too. So we developed the mobile app to give them leads and marketing results in real-time, wherever they are. In addition, we are continuing to add more capabilities to the app so that business owners can truly manage all their marketing from the palms of their hands.”
The online marketing management features in this version include detailed reports with insights for key metrics such as impressions, visits, click-through rates, social media engagements and leads. It is also important to note that the app’s settings can be customized to turn off lead notifications during certain times, such as nights or weekends, and users can also leverage the app to contact the ReachLocal account team if needed.