Recommended SMX Sessions
Search Marketing Expo (SMX) just announced its current list of conference sponsors, exhibitors and partners. A few Website Magazine staffers will be at the event in late February so I thought we'd give you a run down of what we think are the must attend sessions in case you have not set your schedule yet. I won't personally be in attendance but if I were to be there I would split my time between networking and the following sessions:
On day one, keynotes aside (which should always be a must attend), Decrypting Quality Scores with Andrew Goodman, Copywriting for Search Success with Heather Lloyd-Martin and Jill Whalen, Online Retail & Blended Results with Liana Evans would all be worthy of your attendance.
Day two looks as though attendees choices will be tough with Search Engine Friednly Web Design and Landing Pages & Multivariate Testing running concurrently in the morning. Reputation Monitoring & Management Through Search, Search Ads & Behavioral Targeting and if you really want to geek it up, I would recommend completing your day with SEO & User Generated Content.
The final day features an interesting sounding session in Industrial Strength SEO with speakers Martin Laetsch of SEM Director and David Roth of Yahoo. The Analyzing the Competition session also has some great speakers including Jake Baille of STN Labs.