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Real-Time Reputation Analytics For Email

Posted on 7.19.2007
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Return Path this week announced an upgrade to its Sender Score Monitor email deliverability platform to include real-time reputation analytics into its Mailbox Monitor campaign tracking module.

Presented in a dashboard format, viewers will be able to see reputation problems as they happen, why they're happening, and how to fix them. It will also allow clients to aggregate end-user complaints from all major global ISP feedback loops into a single dashboard by campaign, providing for better analysis and quicker unsubscribing of customers that simply aren't interested.

"Tracking what does or does not get delivered is only the first step to deliverability management," says George Bilbrey, VP & GM of Delivery Assurance Solutions for Return Path, "and being one of a thousand marketers to call up ISPs or blacklists to complain about delivery problems is counterproductive. Our tools now go the extra step of telling senders why their email is likely getting blocked by providing reputation flags and diagnostic advice tied to specific email campaigns so that mailers have specific knowledge to take corrective action and prevent future problems."

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