SES Chicago: Actionable Social Media
The session on Actionable Social Media at SES Chicago this week reviewed the importance of community-built websites and how content shared through tagging can be a great way to tap into links and search-driven traffic. Overall, the session provided an excellent overview for those who should, but may not be taking full advantage of, the benefits social sites like Flickr and Del.icio.us have to offer. Below are a few key points from this session:
Todd Parsons, Co-Founder and CPO, BuzzLogic
is big - 65 Million Americans read
- 60% of people online read blogs to get opinions on issues.
- Importance of the blogs is further underscored by the fact that 65% of "online power shoppers" read user-generated content.
- 3.5 billion brand-related chats take place every day.
- Content is the fuel that we use to connect to each other.
- We have great devices to capture content, incredible software to shape it, and more ways to share and distribute it than ever before.
- Lavelle quotes
Clive Thompson who claims that Google is a reputation management system rather
than a search engine.
- Notes the importance of Flickr as a means of generating links (both direct and indirect).
the importance of tagging and adding notes, finding and joining communities,
geo-tagging images, subscribing to RSS feeds, using Flickr widgets and creative
Commons Licenses. (in essence, increasing your participation in the community will positively impact your long-term traffic)
Marder, CEO & Co-Founder, Eurekster, Inc.
the “Swicki” product (covered here recently by Website Magazine)
- Discusses trends in the space; from Search and Media 1.0 to Social Media and Search 2.0 (algorithms + human participation)
- Suggests you can build brand but must participate - that's what social is about.
(Social Media Search Widget) can be about anything related to the site and brand. The
syndication opportunity is dramatic, and this further reinforces the brand and
provides something useful long term - exposure.
Tamera Kremer, Founder, Wildfire Strategic Marketing
- Reviews the benefit of Del.icio.us as one of the most popular social bookmarking tools around.
- You can use it to share as well as vote on topics’ popularity (folksonomy).
- You can browse other users tags by keyword, and you can share your links with other users in your network.
Kremer also touched on the fact that many people did not initially understand how to use del.icio.us effectively, so they weren't utilizing it. This problem was solved once a quick-start guide was created. Participation then increased tenfold.
The session did a nice job illustrating how every social medium, whether it's blogging, image
submissions, tagging or social bookmarking simplifies the process of sorting
ourselves into similar communities and getting your content into like-minded social
- Alma Garcia, WM Contributor