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SIIA Announces 10 Most Significant E-Commerce Developments

Posted on 7.11.2007

The Software & Information Industry Association (SIIA) has announced their top 10 most significant e-commerce developments of the past decade. Criteria for their rankings were not immediately available. And, at the time of this writing their site is experiencing some down time. Check back as we continue to try and drill down further. In any case, according to the SIIA:

  1. Google: "Google did more to fundamentally change the way we use the Internet than any other event in the last 10 years," said the SIIA.
  2. The Month of June 2004: Noting when the U.S. reached 50 percent broadband penetration. Also according to the SIIA 90 percent penetration is expected by the end of 2007.
  3. eBay: Because, according to the SIIA, "[showing] us that the Internet could be used to reach massive national -- and even global -- markets better and faster than ever before."
  4. Amazon: "Amazon showed the world what an online store would look like and made online shopping popular through its ease of use and wide selection," said the SIIA.
  5. Google's AdWords: "Keyword advertising has become the biggest online advertising vehicle, representing 40% market share and $6.8 billion in revenue," said the SIIA. "Keyword ads are the simplest and most cost-effective mechanism to reach targeted audiences, affordable to even the smallest business."
  6. Open standards, especially HTML 4.0: "It has probably been the most influential and important data standard in the history of publishing. Open standards can grow an entire industry, leaving more room and more opportunity for everyone."
  7. Wi-Fi Technology: "... the development of Wi-Fi removed the limitations of desktops and cables and shifted focus toward mobile solutions."
  8. User Generated Content (UGC)/YouTube: "At first a playground for kids with video cameras, YouTube is now the embodiment of Web 2.0. It is a must-be-seen place for presidential candidates, a battleground in the copyright wars, a vital distribution point for major media -- and most of all, a place where anyone... absolutely anyone... can deliver a message to the world."
  9. iTunes: "In the aftermath of Napster and the P2P battles, iTunes legitimized the digital music industry, revolutionizing the music industry."
  10. Blackberry: "By having the Web in the palm of your hand, Internet-connected devices enable e-commerce anywhere, anytime," the SIIA said. Editor's Note: Have you tried purchasing through the mobile Web? Not so easy.
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