Skip to Main Content

Search Marketing Strategies

Posted on 5.30.2006
A Marketer's Guide to Objective Driven Success from Search Engines

via Amazon: Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
  • Focuses on search marketing strategy rather than search optimization
  • Acts as a toolkit for adapting tactical techniques into search strategies
  • Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function
Read more Reviews about "Search Marketing Strategies" at Amazon!


WebsiteMagazineMiniLogo

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up

 

Leave a comment
    Load more comments
    New code

  • Unlimited potential. Unlimited names. .COM's just $9.99 each!

    5 Next-Generation Supplier Strategies

    Tipalti