Selling Electronics? You Need User Reviews
It's not exactly breaking news that user reviews can help you sell products online. But a study from Deloitte & Touche shows that user reviews are absolutely essential - especially if you're selling electronics.
The study, consisting of 3,331 US adult Internet users and during August and September 2007, shows that 45% of those users were influenced by user reviews when purchasing home electronics, while 39% were influenced when purchasing personal electronics. Toys/games came in at 22%, Kitchen appliances (20%) followed by Beauty/grooming products (18%), Food (17%), Household cleaning products (17%), Apparel (17%), Pet products (14%) and finally Motor vehicles (13%).
The study, consisting of 3,331 US adult Internet users and during August and September 2007, shows that 45% of those users were influenced by user reviews when purchasing home electronics, while 39% were influenced when purchasing personal electronics. Toys/games came in at 22%, Kitchen appliances (20%) followed by Beauty/grooming products (18%), Food (17%), Household cleaning products (17%), Apparel (17%), Pet products (14%) and finally Motor vehicles (13%).
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