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Seperating Content From Search

Posted on 11.22.2005
Google announced yesterday that it will offer separate content and search bidding within its Adwords accounts. Advertisers that did not separate search ads from content ads (those ads appearing across Google's Adsense network) previously were paying a single keyword bid for both types of advertisements. The minimum bid for content ads is one cent. The development was in response to advertiser requests for additional pricing models and greater control over where ads are placed within Google's content network. Yahoo! Search Marketing has for some time allowed separate bidding on content and search. The move may aggravate some Adsense affiliates (because of lower earnings) to the point where they make the switch to Yahoo!'s new contextual publisher solution when it finally comes out of beta.

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