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Posted on 9.03.2007

Need another social networking site to sign up with? Probably not, but promises something a little different. And, with news of their intent to take the company public, it's clear they believe that is ready to live up to its promise. bills itself as a little-known secret to the success of many small- and medium-sized businesses. According to their press release, The community is like a giant family where everyone helps everyone else be successful. Contests and prizes keep it fun, while members network with people from all over the world. And just when you think you've seen it all, DirectMatches' strategic management team releases something new and dynamic. Clearly the stage has been set to rival YouTube and MySpace. While rivaling YouTube and MySpace may be a stretch at this point, lets take a quick look at what has to offer.

  • Standard profile pages with contacts, interests, email, blogs, embedded videos, images and comments - of course loaded with ads and spammy messages.
  • My Tube, an interesting video posting and search function. Although I tried searching under the category Travel and Places, for the term "Hawaii" and receieved no results. Same goes for "Florida" and "Mexico." Either there's a stunning lack of travel professionals on the site or the video function hasn't been fully realized yet.
  • Events and Networks - Search events in your area and build networks of like-minded professionals.
  • Classifieds - Standard classified listings, complete with categories and corresponding profiles.
  • Pixel ads - Currently two pages with tiny pixel ads, curiously without a zoom feature. You have to hold your mouse over each ad to see what it's all about.

It will be interesting to see what happens with a public release of It seems like a servicable business networking tool, although it has a long way to go. I think the comparison to MySpace or YouTube is somewhat misplaced. It appears to be more suited to rival LinkedIn and Facebook.

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