Site of the Day: Webbed-O-Meter

Webbed Marketing has released Webbed-O-Meter. This is a viral marketing tool that measures the buzz surrounding any website - especially useful for social networking sites.

Webbed Marketing's eMarketing Manager, Cate Craine, explains, "Traditional marketing campaigns do not permeate as quickly as consumer-generated buzz. Buzz is produced and distributed in such a viral fashion that marketers need to watch their site's online buzz. That is why the Webbed-O-Meter is such a unique tool- it may be producing the first social networking metric of its kind."

Consumer-generated pages and content are the lifeblood of social networking sites, so it's particularly important to find out what's going on out there. The ability to measure the effectiveness of social sites could be a critical factor in staying afloat in an ever-increasing competitive landscape. It's especially important when your site content is determined entirely by outside users. Finding what's working and what is not will play a large role in how you present your social community to the Web and continually update your site according to user interest.