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SiteSpect Mobile Content Testing and Optimization

Posted on 4.23.2008
 SiteSpect unveiled new Mobile Web Optimization functionality within its multivariate and A/B testing solution this week.
With nearly three billion mobile device owners worldwide, 75 percent of whom have access to the Internet according to the Online Publishing Association, a huge opportunity exists for web markers to deploy and optimize mobile content. Unfortunately, it is difficult to perform mobile content optimization such as testing and targeting due to compatibility issues across the more than 2,000 types of cell phones and PDAs used worldwide. For example, many mobile devices have limited or no support for JavaScript or cookies, making it impossible for traditional optimization approaches to work for all visitors. The risk is that by testing and targeting only compatible devices, campaign data is biased towards certain demographics, thus leading to incorrect analyses and missed opportunities.
SiteSpect’s Mobile Web Optimization may solve the problem of device compatibility because it is the only multivariate testing and behavioral targeting platform that works with all mobile devices. The SiteSpect solution does not require JavaScript or cookies, and is able to test and track behavior across any type of content including WML, HTML, CSS, streaming media, and more. This capability enables mobile site operators to non-intrusively test variations of any content and track visitor behavior, revealing which versions are most engaging and persuasive.

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