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Six Apart Buys Apperceptive, to Offer Ad Network

Posted on 4.20.2008
Blogging sure has come a long way in the past few years. And this is another indication: Blogging software firm Six Apart (MovableType, Typepad, Vox) has bought Apperceptive, a social media creative agency, and will offer a complete suite of services including an ad platform, design services, development, site optimization and other consulting services. It could result in a sort of all-in-one service for professional and aspiring bloggers and a nice way manage several blogs at once.

"You've got some tools companies out there that create blog software and hosted blog services, and you have some media companies that provide advertising solutions," said Six Apart CEO Chris Alden. "I don't think there is anyone who brings all these together."

Read more on Six Apart's website.
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