SkypeFind - Rate, Review and Discuss Businesses

Skype has introduced a community feature, dubbed SkypeFind where Skype users can rate, review and suggest companies to other users. So far, 4,500 businesses are listed, and they anticipate more than one million listings by year's end. One of the ways businesses can be found through the new service is through keyword and location, meaning that local business could be heavily featured.

Local search is getting bigger every day. It's important to make sure that your business information is accurate with the local search sector. Monitoring your brand reputation is important too - and SkypeFind incorporates both. So, it may be a good idea to take a moment and see if your business is listed and, if so, that the information provided is accurate. Skype has a large user base and should not be ignored.

"The Skype community is active," said Jennifer Caukin, Skype's North American director of communication. "They're used to calling from their computers. These people are online, so if they are using some other local search or yellow pages-type service online, the whole idea of connecting to those listings is very natural to them."

For more information and tips on local search, read this piece from Website Magazine's February edition.