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Snap Releasing Snap Share

Posted on 11.04.2007

Snap.com is launching a new advertising platform today in conjunction with its Snap Shot service. Snap Share enables website owners to display advertisements to end-users when publishers display some deep, enhanced content through the SnapShots window.

SnapShots gives publishers access to a lot of good content such as the ability to display a video, summarize a Wikipedia entry, show a celebrity biography and picture, chart a stock price, highlight a products retail page, play an MP3, present a photo album from Flickr and even display a preview of a site for any other URL. That last feature will even tell users if they have already read the linked content, if the link points to a trusted source, if the destination page requires registration and if the linked content is safe for work.

The appeal to using the service now is that publishers can show valuable content to their users instead of just a preview of a site and further monetize (although no information was available on Snap.com) their site. A great tool in general, even without the revenue share. Something to look at for advertisers and publishers.

Website Magazine's very own Dante Monteverde interviewed Snap.com's Paul Angles a few weeks ago at OMMA - take a look.

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