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Social Networkers Have Few Loyalties

Posted on 7.01.2007

According to a new study from research house Parks Associates, nearly 40 percent of MySpace users have multiple profiles on other social networking sites - such as Facebook and Friendster. That number swells to 50 percent when dealing with the smaller social networking sites. And one in six users regularly use three or more social sites. And maintaining multiple profiles is getting easier. Emerging sites like Profilactic help users link all of their social networking profiles together, so one keep in touch with each profile without having to jump around to several different websites. So, what does this mean?

Essentially, create strong content for social networking sites and there's a good chance it will go viral. You have the possibility of hitting a user on at least one of their profiles, which can then be spread to their contacts on their other profiles, and so on. A couple of quick tips for marketing on social networking sites:

  • Be relevant - social networkers are very conscious of marketing messages. Be sure that yours is relevant to their interests.
  • Be active - participate regularly in the scene. By becoming a part of the community, your marketing message will carry much more weight than if you commit the social networking sin of drive-by posting.

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