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Social Networks and the Mobile Web

Posted on 5.20.2008

Traffic to social networks comprise almost 40% of the mobile Web according to Opera Software's "State of the Mobile Web" report. Some interesting finding from the report include:

  • Social networking consumes almost 41% of traffic: The United States, South Africa and Indonesia have more than 60% of their traffic going to social networks.
  • More than 11.9 million people used Opera Mini in March to browse 2.4 billion pages. Thus far, more than 44 million cumulative users have tried Opera Mini.
  • One Web will triumph over WAP content: Full Web surfing comprises more than 77% of all traffic. WAP content still generates the remaining 23% of traffic. WAP percentages have declined somewhat as more consumers realize Opera Mini can access rich Web content.

"The mobile Web is also the social Web," said Jon von Tetzchner, Chief Executive Officer, Opera Software. "With social networks dominating Opera Mini's traffic, it is clear that people use their mobile browser as yet another communication tool on their phone. I find it reassuring to see that there is decreasing distinction between the types of Web content people use on the mobile device - it really is one Web, with people using whichever device they choose to connect to that Web."

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