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Social Plugins Keep Consumers Connected to Brands

Posted on 10.15.2012

For merchants, keeping consumers connected to their brand on the ’Net is a top priority, which is why e-commerce solutions provider Demandware has launched some new social plugins that aim to make this a much easier task.

The new social plugins help accelerate the integration of an e-commerce site with two of the Webs most popular social networks – Facebook and Google+. This is because the integrations allow merchants to leverage the capabilities of Facebook Open Graph, Facebook Check-In and the Google +1 button as part of their e-commerce strategy. Learn more about the new capabilities below:

• Facebook Open GraphRetailers can leverage this plugin to enable social action buttons on product pages, such as “Want”, “Own” or “Purchased”. Additionally, this plugin allows retailers to maintain control over brand expressions , more seamlessly integrate into Facebook search and target advertising to Facebook members.

• Facebook Check-InRetailers integrating Facebook Check-Ins with their sites can create personalized and engaging cross-channel experiences for consumers both in-stores and online. This plugin enables retailers to customize check-in experiences, as well as use check-ins in combination with loyalty or reward programs.

• The Google +1 Button  This plugin allows retailers to add the Google +1 button to their product detail pages. When a consumer clicks the +1 button, members of his or her circles will see the recommendation in their Google search results, which gives the retailer free word-of-mouth advertising while also improving the retailer's overall SEO.

"Facebook and Google+ are becoming ever more important components of a retailer's social commerce strategy, but many are still trying to figure out how to best leverage and tap into its millions of members," said Jamus Driscoll, senior vice president of marketing at Demandware. "These innovations from Demandware Labs provide our clients with easy access to the tools that will help them reach consumers on their social networks, creating a foundation for ongoing social commerce growth."

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