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Sometrics Social Analytics For Developers

Posted on 6.30.2008
Sometrics, an analytics and ad serving solution for social application developers announced that 1,000 developers are now using its analytics tools.  

From the announcement: Sometrics delivers social intelligence – a deep understanding of who’s doing what within social networking websites and applications, and a way for developers to use that information to boost traffic and make more money.  Some developers participating in Sometrics’ beta test have reported 200 percent growth in traffic.  Developers can use the company’s analytics tools across multiple social networks, including Facebook, MySpace, Hi5 and Bebo.  Its standard API also works on any community-based website.  

“The key to monetizing the social web is to couple the analytics tools, which help us understand the audience, with an ad serving platform that can hyper-target based on the data we’ve aggregated,” said co-founder and CEO Ian Swanson.  “We’re the only ones to build those tools expressly for social sites and applications, and that makes a difference.  We’re proving that it’s possible to hyper-target and make money in the social web, and we’re thrilled to do that for our developer partners.”
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