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Streamline Your Registration Forms

Posted on 11.09.2006

Did you know that 94% of prospects that click through to your registration form take one look and leave?

Here are some quick tips to bring that number down:

  • Include a brief description of what they will be getting after they register.
  • Ask for only the most important information - if you get a zip code, you don't need their city and state.
  • Next to the email box, include a brief statement such as "We value your privacy."
  • Get rid of buttons that "clear forms" or "reset."
  • Remove links, descriptions of your company, your clients, your success stories. There will be time for that after they register.
  • Replace stock photos with shots of real people or your products or your office. Stock photos scream "at-home business."

 

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