Study: More Men Shopping Online
According to a new study of British Web shopping trends, as reported by Financial Times, more men are shopping online. Men shoppers are also outnumbering women online shoppers.
The study by Cushman & Wakefield cites the overall brick-and-mortar shopping experience is enjoyed more by women as a social event, whereas men would rather shop from home, or simply not go out to the busy malls and stores.
I'm betting that the same attitudes would be represented in the U.S. As the holiday season gets ever closer, think about the male shopper and plan accordingly.