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SuperPages Goes Social

Posted on 1.31.2007 has taken a big social step forward. They have announced a feature called "Reviewer of the Week," that allows people to compete with others in their geographic area to win status as their local Reviewer of the Week.

Local search is hot and so is social networking, so it makes sense that we combine the two, said Robyn Rose, vice president of marketing for Whether you're talking about finding the best Italian restaurant or a reliable plumber, provides robust local search capabilities, along with ratings and user reviews, to connect circles of trusted individuals.

Users that regularly submit reviews will be given priority and can be featured on their local SuperPages site, depending on how often they write. While not only supplying a social edge to, users will certainly find extra value in the site, benefiting from "personal" referrals from their fellow citizens.

While review sites are nothing new, and one could argue that SuperPages is taking a page (pun intended) out of established review sites such as, SuperPages already has a leg up on the competition. Not only is their database of listings already gigantic, but once users discover the review feature, an entirely new demographic has a reason to frequent the site. An increase in popularity will also mean that it's important to optimize your businesses' contact and address information in order to ride the wave.

Website Magazine's February issue will feature an article about local search and offer tips to ensure your business is taking advantage of the growing services. Get your free subscription to Website Magazine now.

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