Skip to Main Content Launches LocalServe

Posted on 5.13.2007 just launched an affiliate program dubbed LocalServe which will enable local Web publishers to display local advertiser listings. The program (which I will be testing soon sounds like a very unique offering as few if any others provide data on this level) could increase the ways in which advertisers connect with consumers and help Web publishers deepen and broaden their content while increasing revenue.

From the Release: Developed specifically for Web site publishers and affiliate sites, the program provides a highly automated, fully customizable self-service tool that includes a streamlined online application and approval process for program management, tracking and payment. The design interface includes a wide range of flexible customizable options - from category headings to layout. Publishers can customize the ad content, which better ensures optimal relevancy to each site's editorial content.

" drives value for our advertisers by delivering highly qualified leads and references to their businesses. Adding LocalServe to our distribution portfolio broadens our advertisers' exposure even more," said Eric Chandler, President-Internet for Idearc Media. "This is a strategic win for us, our advertisers and the affiliates that benefit from the rich content we deliver to their sites."

Here's the important part: It's PPC (pay-per-click) system. I'm already a big fan.

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