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Doing Video Right: Temporary Exclusivity

Posted on 12.19.2007

Viral video champions JibJab, an independent Internet entertainment studio has premiered its third annual year in review entitled "In 2007." Website Magazine would reguarly go ahead and show that video to you directly (even though it's not Web related - maybe for the keywords) but we're not able to do that today, and neither is anyone else. Why? Temporary exclusivity.

"In 2007" is available on JibJab.com, but also exclusively on MSN for the first twenty-four hours after its release. Thereafter, it will continue to be featured on MSN and other JibJab partner sites such as Yahoo! Video, YouTube, Bebo, Daily Motion, CNN.com, and Verizon Wireless' VCAST Video Service. JibJab has also partnered with PLYmedia to provide subtitles to its expanding international audience.

"We have made a concerted effort this year to broaden JibJab's distribution footprint," said co-founder Gregg Spiridellis. "Our goal is to push JibJab content wherever users want it, not only with our traditional satirical shorts, but also with our new Sendables greeting line."

This got me thinking about the concept of "temporary exclusivity" which may serve you wonderfully as well. If you've got content (video, audio, even articles) that is worthy of sharing, why not consider working out exclusive deals that give high traffic or at least notable or trustworthy sites first use? You'll find that the benefit of greater exposure will serve you well, especially if you ensure that you'll be able to distribute that content beyond that initial distribution point afterwards.

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