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The Day That Podcasting Died

Posted on 9.27.2007

Saying that podcasting is dead may be a little dramatic, but when a media giant like Yahoo shuts the door on its own podcasting portal, it does not instill a lot of confidence in the sustainability of the practice.

Podcasting never caught on as many predicted it would - possibly due to the meteoric rise of online video. However, according to Edison Media Research, the audience for podcasts has grown 18% in the last year and awareness of podcasting has grown even more, increasing from 22% in 2006 to 37% in 2007. The data may be a little old (March 2007) but why would Yahoo kill a service that supported a practice that was doing well? Yahoo will be closing down its podcast site on October 31st, 2007. 

If you're broken hearted about the death of Yahoo! Podcasts, here are a few other sites to find podcasts or promote your own audio show: - - - -

This company is dead. I didn't kill it. Don't blame me. It was dead when I got here. It's too late for prayers. For even if the prayers were answered, and a miracle occurred, and the yen did this, and the dollar did that, and the infrastructure did the other thing, we would still be dead.
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