The EEC Integrates Iconix Truemark Email Service
The Email Experience Council (eec), the Direct Marketing Association’s (DMA)
email marketing arm, today announced that it has partnered with
Iconix, a provider of visual email
identification solutions, and joined the more than 500 senders protected from
email fraud by the Iconix® Truemark® service. Legitimate email messages from
the ecc will now be marked with an icon and the company’s logo in the
recipient’s inbox and aim to protect senders from email fraud as the solutions
helps recipients instantly identify messages they care about and avoid spam and
phishing attacks. As part of the partnership with Iconix, the eec also will make
the Iconix eMail ID plug-in freely available to its members and the public on
its eec’s website.
“Email fraud is a serious problem that impacts the strength of the brand and the effectiveness of email as a communications channel,” said Jeanniey Mullen, the founder and executive chairwoman of the eec and global executive vice president and chief marketing officer of Zinio. “Not only does the Iconix service allow users to be confident about the senders of emails marked with the Truemark icon, it also builds on the industry standard email authentication that the DMA requires of its members. The eec has chosen to promote this unique technology and to verify our own emails to support a broader industry effort with companies that offer services like Iconix.”
The Iconix Truemark solution uses industry standard email authentication technologies such as Sender ID, Domain Keys, and DKIM to verify the authenticity of the message. It then takes the process a step further by checking the identification of the email sender against a list of registered senders with Iconix, Inc. Once an email has passed authentication and identification steps, a Truemark icon is displayed in the “from” column of the recipient’s inbox.