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The Morning Wire : 1-7-2008

Posted on 1.06.2008
The following are press releases that caught our attention today, January 7th, 2008. If you have a news announcement you would like to share with the Website Magazine community, please contact Website Magazine editors now or submit it to WM Share.

Ad Authority's SMS CRM Solution for 2008
Ad Authority is now offering a unique CRM service that combines the data you already own and our proprietary SMS CRM technology. The system was initially designed to re-kindle relationships with your customers who have fallen out of the sales process. Ad Authority's program identifies the users in your database who are mobile phone users, helps you design a message that will initiate a call to action and deliver that message to your client's cell phone.

How and Why to Get Customers Engaged -- Profitably, According to the Economist Intelligence Unit
Customer engagement, not products, is critical to competitive differentiation in today's business climate. So says research by the Economist Intelligence Unit. They also point out that most companies lack the insights, strategies and tactics to effectively switch from selling products. Want to learn about the how and why of customer engagement? Catch the RSS Ray radio show (wsradio.com) on January 9, 2008 as RSS Ray interviews author, business strategy consultant and psychologist, John I. Todor, Ph.D.

Leading Affiliate Program JoeBucks.com is Now Market Health Affiliate Network
JoeBucks.com, an Internet affiliate program for the health and beauty industry, announced the transition to a new brand - MarketHealth.com, which launched January 2, 2008. The Market Health Brand provides an opportunity for affiliates to market and promote chief health and beauty offers on the internet.

Latest Oneupweb Paper Explores Website Usability
Oneupweb's new paper details a 15-point usability checkup for online retailers to increase conversions, sales and customer service.

Why RSS Matters - One Resort's Success Story
RSS and other Web 2.0 social media marketing channels are a must for hotels and resorts - this is one resorts success story. Since developing a partnership with Travelscream Technologies to establish an RSS button and begin serving feeds from the Couples Resorts website, the company witnessed a huge increase in awareness, exposure and sales -- to the tune of over 500,000 page views and 60,000 hits per promotion during a six-week period.

Facebook Recruiting Tips
Employers are flocking to the social networking site as a place to recruit the next generation of talent.

Keenzo.com Rolls Out a 'Pay For Product Reviews' Program for their Customers
KEENZO.COM is paying customers $3 per review for the products purchased at their online superstore, www.keenzo.com. Just login to Keenzo.com, find the products purchased in the order history and click the 'Review This Product' link on that product's page. Once a review is received and approved (please no profanities) the customer's Keenzo.com account will be immediately credited with $3 in 'Keenzo Dollars', which can be used against any future order.

Lat49 Mapvertising Network Adds MapQuest Gas Portal to Client Roster
Popular Gas Prices Site Enables Advertisers to Put Their Brand on the Map
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