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The Next Generation of Classified Ads - Video

Posted on 8.06.2007

Online classified ads such as those found on Craigslist largely killed newspaper classifieds. Now, even classic classifieds on the Internet are in danger of becoming yesterday's news. Nearly half of the US population watches video online these days - now they can watch their local merchants, neighbors, friends and family try to hock their stuff.

Sites like and offer a place to post your very own video ad. Several advantages to static ads are clear - people like motion, like to know whom they are buying from and have the opportunity to see a product in action before buying. Video classified ads are also now popping up on YouTube (of course) and eBay.

"Video enables the seller to create credibility," said Randy Selman, chief executive of Onstream Media Corp., a company that partnered with eBay to help sellers post video ads.

And don't forget the allure to see oneself in video. Not only for personal gratification, when a user sees a seller it provides an instant connection - even if they are hundreds or thousands of miles away.

Ironically, video classifieds are bringing newspapers back into the mix. Several are allowing users to post video ads for cars, houses and jobs. According to's President Alan Jacobson, one major newspaper company will partner with them in a revenue sharing video ad program.

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