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Three SEO Tactics You Should Know

Posted on 10.31.2007
SEO is a fluid process. As such, it’s important to stay on top of evolving trends and techniques. Sometimes there are brand new ways to improve your rankings, other times it involves using existing methods in new ways. Either way, your competition is always looking for new tricks of the trade and so should you. Below are three ideas that are getting some attention lately. You may not be using them, you may not want to use them but it’s always a good idea to stay informed.

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PageRank Sculpting with Rel=Nofollow:

This is a Google approved method of assigning those internal pages you want to receive “link juice” or to pass on Google PageRank. Because you will want most of your pages indexed, it’s easier to exclude those pages you do not want linked using the Rel=Nofollow tag. For example, if you only want to promote your product pages and not your privacy policy page, put a Rel=Nofollow tag on any links that point to your privacy page, thereby forcing all of the link juice onto your other pages. As you might imagine, this can be a powerful tactic to conserve precious link juice on your internal pages. In addition, if you control several related domains, this tactic can be employed to pass on the most link juice to the domains most in need of higher rankings in the search engine results pages (SERPs).


301 Redirects:

Most of you know this technique as the search engine-friendly way to transfer an existing domain to a new domain. But did you know this is also used as an SEO technique?

One 301 redirect strategy is to give your new domain a quick boost of link juice. By implementing a 301 redirect on other, older domains to your newly purchased domain you may be able to break out of the so-called Google Sandbox much faster. However, this strategy does not solve the overarching problem of trying to acquire quality incoming links — you still need your redirecting links to come from an authoritative source and appear natural.

Another strategy is using 301 redirects to mask your incoming links from your competitor’s intrusive eyes. In highly competitive arenas, hiding your incoming links may be a necessary strategy to stay on top of the SERPs. By utilizing 301 redirects you have the ability to keep your competition guessing as to how many incoming links you really have pointing to your website. However, this is considered an advanced SEO tactic and is only recommended in a highly competitive keyword marketplace where it is absolutely essential to hide your incoming links from your competitors.

Just like every SEO tactic can be abused, so can 301 redirects. Some argue that this method borders on grey or black hat territory. Whether you decide to use 301 redirects as an SEO method or not, be aware that many people are doing just that.


Sponsored Reviews:

These are essentially paid reviews, where online marketers can have a third party post a review of a product or service, usually in blog form. Sites like ReviewMe.com, SponsoredReviews.com and PayPerPost.com offer a stable of bloggers and writers who will review your product, site or service based on parameters you set forth. This can be very useful, especially when trying to generate some buzz for a new product or initial traffic for a new site. As with anything, careful tracking should be implemented to determine if a solid ROI is being achieved on this investment.

Sponsored reviews should not be confused with paid links. Using sponsored reviews as a way to generate buzz about your site and get some initial traffic can work, but questions remain about the effectiveness of these reviews as a way to get valuable links and increase PageRank.

Whether you choose one of the above methods or not, review your competition and see what strategies they are employing. They may be using one or more of these tactics and by understanding strategies in your field, you can better compete. And it’s important to always educate yourself before implementing any strategy. Carefully review the risks and rewards. As you know, there is no silver bullet in the world of SEO but by executing a combination of strategies correctly you can one-up your competition and land at the top of the SERPs.

Happy SEOing.

About the Author: Dante A. Monteverde is a Search Strategist specializing in Search Engine Optimization. He founded SpiderBait.com in 1996 and has over 10 years of SEO experience.s
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