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Top Five Viral Video Ads of 2007

Posted on 12.13.2007
Online marketing agency GoViral has released their top five viral video advertisements of 2007. They include Cadbury's Gorilla Drummer (5 million YouTube views), Smirnoff's Green Tea Partay (3.4 million views), Ray-Ban's Catch Sunglasses (3.2 million views), Blendtec's Will it Blend? (2.7 million views) and Lynx/Axe's Bom Chicka Wah Wah (2.6 million views). They can all be seen here.

Some of points of note:
  • The Gorilla Drummer is well-crafted, funny and brief - all characteristics of a good viral video. And technically, gorillas have nothing to do with Cadbury chocolate, but it works and it's memorable.
  • Green Tea Partay is clearly riding the wave of Lazy Sunday, one of YouTube's all-time most successful videos.
  • Catch Sunglasses is perhaps the best example of user-generated feel and clever product placement. The video has the elements of UGC - complete with a talking camera man in the background audio and the theme of a few friends killing time. But make no mistake, this video was made by people who know what they're doing - and only the signature Ray-Ban style is needed. There isn't a tagline, logo or mention of Ray-Ban in the entire video.
  • Will it Blend? is a case of user-generated viral video gone professional. Many Will it Blend? videos were produced before this one, blending everything from golf balls to a tiki torch. The early versions were grainier and had more of the "shot in my basement" feel to it. Many spoofs were also made of this video, creating an even wider reach and a true viral nature. What's more, Web culture is deeply ingrained in this video. An iPhone is blended (the horror) and the video ends with the Blendtec "scientist" holding the remains and saying, "I'm going to put this on eBay."
  • Bom Chicka Wah Wah is perhaps the video that comes closest to resembling a television ad. It's a prototypical Axe commercial - a young, attractive woman is overcome with lust for a young, attractive man wearing the Axe scent. What makes this video successfully viral is the targeting of the message - "bom chicka wah wah" is the oft-quoted soundtrack of many-a-racy-film and has become somewhat of a cult classic by this targeted demographic. And sex sells.

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