Two Important Holiday E-Commerce Tips

With Black Friday right around the corner, and online holiday shopping expected to break more records, there are two elements every website and/or landing page should not only include, but display prominently.

They are a privacy policy and return policy. Both should be displayed on your home page and throughout the checkout process. While privacy and return policies can be lengthy, you need to have a brief description of each, along with a link to the entire policy that opens a new window, so the consumer never leaves your checkout page. This year, consumers will have more choices online than ever. The more confident and secure you can make them feel, the better chances of a profitable holiday season.