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Tyloon Multilingual Business Search

Posted on 11.13.2007

I'm not exactly sure where this one should be filed - maybe under search marketing, local, China - maybe everywhere. Tyloon, a modestly popular local search engine (ranked sixth by Alexa) has recognized the opportunity that lies in the fastest growing economy in the world.

Let's back up a little bit. What's unique about Tyloon is that it bills itself as the first "single pipeline" or true multilingual local search engines on the Internet. This means that visitors are able to search U.S. business contact information using keywords in English, Spanish, Traditional and simplified Chinese languages. But Tyloon is branching out and has launched a China-based Business Search - a platform of 12 million Chinese businesses. What's really interesting is that users can search these businesses in English, Spanish and Chinese (and if I remember correctly, German too.)

You would get very few China business search results on major search engines if your search keywords are in English or Spanish. Just as searching USA-based business information in Chinese would yield very few results from major search engines,” says Barry Su, the President of Tyloon, Inc., continuing “that’s because very few China business websites are in English and Spanish and very few USA business websites are in Chinese—so there is no way for search engine spiders to collect this kind of information for searchers.

Tyloon has big plans for itself - improving its multilingual search capabilities, adding additional languages and even rolling out more platforms for more countries including Canada, U.K, France, Spain and Brazil.

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