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Social Media Solution Uses Twitter to Drive Traffic to Partner Channels

Posted on 5.07.2013

Software-as-a-Service (SaaS) company TIE Kinetix has added a new social element to its Content Syndication Platform with the launch of the Social Media Syndication Solution that is designed to make delivering dynamic marketing messages to a partner community on Twitter more accurate and effective.

This solution was created to allow vendors that sell through partners to connect their Twitter messages with the “right” content and lead capturing tools that will use syndication to drive conversions on their partners’ websites, and when that happens, it boosts sales and benefits both parties.

“Twitter is an extremely powerful tool in today’s business world,” said TIE Kinetix CEO Jan Sundelin. “We’re excited to be offering our customers a unique solution that enhances their marketing efforts and helps them better utilize these key social avenues.”

So, companies leveraging Twitter in their sales cycles can use the Social Media Syndication Solution to send messages from multiple partner Twitter handles, and users will not be able to detect the involvement of the original company at all. Plus, since it’s integrated into the Content Syndication Platform, when tweets include a PDF attachment, it will automatically be co-branded for each partner, and other links in tweets will direct traffic to the website of the partner that originally posted the message.

“This solution allows companies to not only tap into their own Twitter base, but also effectively access their partners’ Twitter followers,” explained Sundelin, “Which increases the number of eyeballs on their marketing material exponentially, in turn boosting sales and revenue for all.”

The first company to utilize this new solution is the longtime TIE Kinetix customer Siemens Enterprise Communications, which partners with a number of small resellers that have few marketing resources. Through the Social Media Syndication Solution, however, Siemens is able to help its partners cultivate their Twitter presence by automatically posting its own content to its partners’ followers, which helps them “find, engage and nurture new potential sales opportunities.”


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