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VisualCalc AdWords Dashboard

Posted on 5.01.2008
Elegant and Understandable PPC Reporting

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Readers of Website Magazine’s May issue were treated to an article that provided insights into which worked better: pay per click advertising or search engine optimization? The Engine Ready report cited in that article noted PPC as the traffic source yielding the best results. To find the reason why many fail or become discouraged with the performance of their PPC campaign we often need look no further than our own expertise with analytics. There are solutions available that can make understanding the performance of paid advertising campaigns much easier – one such solution is the VisualCalc ( AdWords Dashboard.
The VisualCalc AdWords Dashboard (other PPC providers are supported as well) is a Web-based analytics solution that presents complex data into interactive, elegant and understandable graphs and charts to explore key performance indicators such as clicks vs. impressions, keyword CTR and more. And when the data changes, so do the charts and graphs with no reporting lag-time. This real-time access to key metrics reveals the performance of campaigns and answers important questions, such as which ad groups perform best, how impressions, clicks, conversions and sales are trending over time, and even causal factors behind changes in account performance.
Advertisers that use the system (pricing starts at $50 per month or $500 per year) are able to identify potential problems and act on opportunities that may arise for the benefit of their online business ROI and the effectiveness of PPC programs.
But don’t Google and other PPC providers offer detailed account reporting already? Of course! The problem is, this raw data is often cumbersome to get through and often, by the time you’ve mastered the ins and outs of PPC analysis, you have already used up your budget. Exploring alternate solutions, especially if you are just getting started, may be the way to go and VisualCalc makes it easy.
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