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Editorial Guidelines for WSM

Posted on 2.20.2006

Editorial Guidelines:
While Website Services Magazine seeks to inform readers about Web success by providing valuable information about online business trends, industry insights and best practices, it also aims to put those technologies and solutions in context. Therefore, authors are encouraged to address why readers should care about the topic in question and insights on how best to utilize that information for Web success. WSM gives preference to submissions that fit our editorial vision. Please familiarize yourself with the magazine's style and content before submitting your proposal. Past issue are on line.

Each issue has a broad focus and includes 8-10 articles on topic ranging from design and development, promotion and hosting as well as marketing and advertising. Other features in the issue may cover any topic as long as it relates to some aspect of developing, promoting or managing a Web presence. Editorial material is due one month prior to the release date.

Proposal: Before preparing your article, it is necessary to send a formal proposal to the editor to ensure that it meets WSM's editorial objectives. If you are considering writing a feature article, we kindly request that you send us a brief outline or summary. For briefs a paragraph will suffice. Please indicate the topic and purpose of the story clearly. While material may come from your research or presentations, we request that the article be original and unpublished. We will attempt to reply to each proposal within one week of submission. The Editorial staff of WSM will work closely with authors whose proposals we select to determine an appropriate issue for publication, set deadlines, etc.

Length Limits: WSM accepts two types of articles: longer, in-depth features and shorter, more focused opinion or short topic pieces. Features may run 1,500-2,500 words. In exceptional cases, they can run longer. Short pieces may run 750-1200 words with one image.

Style: WSM speaks to Internet professionals and those new to the Web who may or may not be familiar with the information covered in your article. Therefore, we encourage a non-technical style, one that even a casual reader can easily enjoy. Write out all acronyms on first use. We discourage the use of footnotes and equations. However, we encourage you to include quotes from sources and on-line resources (preferably those on stable Web sites that are likely to be around for at least several months. As a style guide, we use The Chicago Manual of Style, 14th Edition.

Suggested Topics: There are many possible topics of interest to our readers and all relevant topics will be considered. The focus of the May-June-July issue of Website Services Magazine has a focus on Ecommerce and will include articles or briefs on E-commerce, usability & design, podcasting, advergaming, writing for the Web and analytics. Possible topics include:

- Shopping on the Wireless Web
- The Power of Vertical Search
- Tapping the Hispanic Market
- Content Management Systems
- Social Networking
- Utilizing Word-Of-Mouth Marketing
- Instilling Trust Online
- Marketing with Macro and Micro Segmentation
- Advergaming and Rich Media to Improve Sales
- Understanding Folksonomy
- Article Marketing

Images: We strongly prefer digital images, saved in EPS, TIFF, GIF or JPEG formats, at 300 dpi or better.

Biography: Please include two or three sentences about yourself at the end of the submitted article. Include any experience or credentials directly related to the topic of your article, your place of employment and title, and any contact information that you would like us to publish - such as the URL(s) for your Web-site(s), your e-mail address(es), your phone and fax numbers, etc.

Submission: Please submit your text and images by e-mail to You may use either plain text or MS Word format. You may submit digital images, zipped, either by e-mail or by FTP (ask us for the FTP address and log-on information). All submissions will be confirmed via e-mail or phone.

Editorial Review: The editor and managing editor will work with you after submission to ensure that your article and graphics are the best they can be, meet our style guidelines, etc.

Writer Review: Please let us know if you’d like to review the layout before material goes on line. We will do our best to accommodate changes, but request your understanding that deadlines may be very tight and some changes may not be possible.

For editorial questions:
Pete Prestipino, Editor
Website Services Magazine
Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
1008 W Fry St,
Chicago, IL 60622

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