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Web Profile: EZ Show

Posted on 1.30.2008

The power of video advertising on the Web cannot be overstated. But many small businesses simply don’t have the resources to make compelling video ads. Or, their ads turn out more like home movies, possibly doing more damage to the brand than good. EZ Show has a solution and it fits any size business.

Using EZ Show’s software, users can create compelling, enterprise-quality video ads complete with music, audio voice-overs and text, anywhere from 30 seconds to a minute long. An extensive library of clips divided into five-second segments allows for custom creation of video that fits together seamlessly and provides the video viewer with a complete video advertising experience. Or, EZ Show even offers to send a videographer to your business location to record video for you.

Once a video is created and pieced together, the user gets a piece of code that can be pasted into any Web page, or any other place that code can be used for video — a business’ MySpace page, for example.

If you don’t want to use video, EZ Show also offers simple image ads with text overlay and audio capabilities and the images can include pan and zoom capabilities or be formatted to resemble slide shows.

As far as audio, users can choose from stock audio and music, or record and upload their own voiceovers. There is also the option to ask EZ Show to provide custom audio.

And what good is a great video advertisement if you can’t measure its success? Some of the tools EZ Show offers can provide analytics data as well. You can track clicks on your videos and even track clicks that originate from other sources. For example, you can track separately where you may have links to your video, say from Yahoo or Google. You can even track clicks if you send your video links in an email campaign to determine which of those efforts are bringing the highest return.

So why video? “That’s where everyone is going,” says Bernie Day, EZ Show’s CEO. “It’s faster and better. The different dimensions of video stimulate people to embrace and engage the message.”

Currently EZ show is experiencing great success. “We’ve been very well received. People are pleasantly surprised by the ease of use and the quality of the video,” says Day.

The EZ Show software is widely licensed to larger companies such as yellow pages providers as a service for their customers. But a do-it-yourself center is also available for individual customers.

Pricing starts at $49.95 per month to make as many ads as you want, and includes 1,000 views per month. There is an additional cost of $.04 per view over 1,000.

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