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Website Magazine Articles On Web Business Management

Posted on 2.18.2008
The following are articles related to Online business management from the archives of Website Magazine. These articles are ordered by the date they appear in the print edition of Website Magazine (the last article in this list is the most recent). For daily coverage of all things Web related including online business management, please visit the Website Magazine Daily Blog.

Articles on Web Business Management From the
February 2007 Issue of Website Magazine
  • Pinpointing Search Performance with Analytics : A major benefit of search marketing is its accountability through campaign performance tracking. The returns on precise measurement can be significant when it comes to campaign performance. For instance, you can track competitor search performance to understand how to leverage their strengths and weaknesses to your own advantage.
  • Capitalize on Your Data with Predictive Analytics : Attracting and retaining customers is the primary goal of any business, be it a major corporation or a small, at home enterprise. One of the advantages of Web-based business is the availability of key data from which to measure performance. There exists one of these processes that can analyze buyers’ profiles, allowing marketers and managers to predict consumer preferences on an individual basis. It’s called Predictive Analytics.
  • Legal-Ease: Domain Name Rights : Website Magazine asks Jeffrey Cohen (see bio below) some common questions about Cybersquatting and domain name rights to help clear up the often murky waters of Internet law.

Website Magazine on Web Business Management - November 2007

Website Magazine on Web Business Management - August 2007

Web Business Management Articles From Previous Issues of Website Magazine

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