Website Magazine Articles on Internet Advertising
Recent Articles on Internet Advertising from the February 2008 Issue of Website Magazine:
Managing Your PPC Campaign Budget : Although no one can explicitly tell you how much money you should be allotting to a certain keyword, or how much to designate for each search engine, there are a few best practices and industry insights that can guide you in determining where your budget should go and why.
PPC Accountability : Is Tracking ROI Actually Hurting Your Business?
For e-commerce companies and Internet retailers, measuring and managing
return-on-investment (ROI) seems to be the Holy Grail of pay-per-click (PPC)
accountability. Everyone seems to be working toward the day when they can
measure and adjust their PPC campaigns by the actual
profit-contribution-per-dollar-spent.
Articles on Internet Advertising from the November 2007 Issue of Website Magazine:
Articles on Internet Advertising from the August 2007 issue of Website
Magazine:
Archived articles on Internet Advertising from WM:
- The Strength of Ad Exchanges
- Click Fraud: Mitigating the Risk
- Five Steps For Outsourcing Search Marketing
- Insider Tools: PPC Advertising Resources & Services
- Ad Serving in a Mobile World
- The Blogetization of the Web
- Successful In-house Search Marketing
- Commentary: Link Outside The Box
- Co-Registration
- Search Term Research For the Rest of Us
- The Power Of Advergaming: Brand Acceleration
- Hot and Cool Advertiser Tools
- Using PPC to Promote Online Stores
- Reputation Monitoring and Management
- Comparing the Big 3 Local Search Products
- Take 2nd Tier Ad Networks Seriously
- Breaking Through Click Fraud Hype
- The Allure of PPC for Small Biz
- Bringing Back the Banner


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