Website Magazine Articles on Internet Advertising

The following are articles related to Web publishing from the archives of Website Magazine. These articles are ordered by the date they appear in the print edition of Website Magazine (the last article in this list is the most recent). For daily coverage of all things Web related including online publishing, please visit the Website Magazine Daily Blog.
 

Recent Articles on Internet Advertising from the February 2008 Issue of Website Magazine:

Managing Your PPC Campaign Budget : Although no one can explicitly tell you how much money you should be allotting to a certain keyword, or how much to designate for each search engine, there are a few best practices and industry insights that can guide you in determining where your budget should go and why.

PPC Accountability : Is Tracking ROI Actually Hurting Your Business?   For e-commerce companies and Internet retailers, measuring and managing return-on-investment (ROI) seems to be the Holy Grail of pay-per-click (PPC) accountability. Everyone seems to be working toward the day when they can measure and adjust their PPC campaigns by the actual  profit-contribution-per-dollar-spent.

Articles on Internet Advertising from the November 2007 Issue of Website Magazine:

• Direct Navigation: Web Promotion Nirvana

Articles on Internet Advertising from the August 2007 issue of Website Magazine:

• To Buy or not to Buy?
• Selecting a Lead Generation Network
• The Mobile Social Web

Archived articles on Internet Advertising from WM:

• The Strength of Ad Exchanges
• Click Fraud: Mitigating the Risk
• Five Steps For Outsourcing Search Marketing
• Insider Tools: PPC Advertising Resources & Services
• Ad Serving in a Mobile World
• The Blogetization of the Web
• Successful In-house Search Marketing
• Commentary: Link Outside The Box
• Co-Registration
• Search Term Research For the Rest of Us
• The Power Of Advergaming: Brand Acceleration
• Hot and Cool Advertiser Tools
• Using PPC to Promote Online Stores
• Reputation Monitoring and Management
• Comparing the Big 3 Local Search Products
• Take 2nd Tier Ad Networks Seriously
• Breaking Through Click Fraud Hype
• The Allure of PPC for Small Biz
• Bringing Back the Banner