WideMile's Multivariate Optimization Platform

Widemile announced at SES New York today the beta availability of its third-generation optimization platform, a browser-based application which helps online marketers maximize campaign performance by testing and optimizing landing pages and other web content for higher conversion rates. Twelve partners will use the new platform on behalf of their clients including Ascentium, Avenue A | Razorfish, BrandDigital, Closed Loop Marketing, DDB Worldwide, Palazzo Intercreative, Pop, Portent Interactive, Red Bricks Media, SolutionSet, TMP Direct, and ZeroDash1.
 
 "After years of intense development, we’re thrilled to now make our optimization technology and expertise available to leading search and interactive marketing firms," said Robert Bergquist, Widemile CEO and President. “Advertisers, big and small, rely on their agencies for online strategy, creative development, search expertise, media planning, and other marketing guidance and support. Campaign optimization is highly complementary to these core agency services. We are working with our partners to spread the use of optimization and drive improved returns on ad spend and client website performance.”

Website Magazine contributor Dante Monteverde interviewed WideMile's Bergquist at Ad:Tech in New York.