Yahoo Starts the Panama Upgrades

Yahoo Search Marketing (YSM) has begun what I am sure is the very slow and tedious process of upgrading advertisers to the new Sponsored Search platform. Invitations to upgrade will continue to be sent in stages to U.S. advertisers (I've received email and snail mail as have others) over the remainder of the year and early next year. If you are a current YSM advertiser interested in upgrading to the new advertising platform early, there's still time to submit your request.

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