Yahoo! Local and R.H. Donnelley Expand Partnership

Yahoo! Local has increased its reach and given a big boost R.H. Donnelley by reaching a deal to distribute local advertiser content across the Yahoo! Local network. The partnership makes sense and puts Yahoo! further towards the lead in the local search market - currently Yahoo! Local boasts 30 million unique visitors across its network of local sites.

According to Senior Vice President of R.H. Donnelley's interactive operations, "Local is part of our broader interactive strategy to help deliver a steady stream of high quality leads from multiple mediums to local businesses."

Part of the deal includes R.H. Donnelley's own local search property, DexKnows.com - advertisers with Dex will be included in Yahoo! Local's featured listings, enhanced listings and Yahoo! Maps Business Listings.

Local search is an important part of any online marketing strategy. If you're not taking advantage of these resources you need to get started. Read this article about local search from Website Magazine's November, 2007 issue.