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Yahoo Mail Going Social

Posted on 1.08.2008
Yahoo co-founder and CEO Jerry Yang revealed some very interesting plans for Yahoo mail at the Consumer Electronics Show in Las Vegas this Monday. Yahoo's new mail system, named Inbox 2.0, will soon be able to aggregate and prioritize email, voice mail, instant messages and text messages according to which contacts you are most often communicating with - the "important" contacts will be listed first. Yang also demonstrated a preview of portable social networking by viewing an aggregate list of his contacts not only in Yahoo but also from MySpace and LinkedIn, all from his inbox.

Yahoo will also soon open its email to third party developers to create apps. At Yang's presentation, the left side of his inbox featured available mashups using maps and widgets from eBay, MTV and Evite. For instance, he was able to take an invitation from his inbox and drag it into Yahoo maps to see the location of the restaurant, ratings and other information, including his friend's profile, which listed his dining preferences. Yang was then able to see similar contacts and drag their profiles onto the Evite to ask them along for dinner as well.

This is exciting stuff. And its exactly the type of innovation Yahoo needs to compete with Google. "By centralizing the main communications and aggregating on the Yahoo mail platform, the opportunity to centralize and add value to users is at hand," said Forrester Research analyst Jeremiah Owyang in an interview with eWEEK.

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