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Yahoo! Opens Search Marketing APIs

Posted on 6.03.2007

Yahoo! has announced the release of their Search Marketing Commercial API Program. With access to the system, businesses and developers will have full access to the Panama APIs, with the ability to build upon Yahoo!'s SEM technologies.

"Yahoo! is dedicated to driving third-party innovation and success because we know it is vital to the future growth of the online advertising industry," said Susan Decker, head of Yahoo!'s Advertiser & Publisher Group. "By providing open access to our technology, we are making a clear investment in our advertising partners, creating new opportunities for developers, and taking a key step toward achieving our vision to build the industry's leading advertising and publishing ecosystem."

There is also the availability of fee-based services varying from Basic, Advanced and Elite - tailored to small ad agencies, mid-sized and growing agencies and large tech companies and ad agencies, respectively. Early Elite participants include Omniture, SearchIgnite, Efficient Frontier and The Search Agency.

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