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Yahoo Streamlines Mobile Advertising

Posted on 9.24.2007
One of the biggest problems facing the emerging mobile marketplace is the lack of a uniform user experience. Different devices, providers and browsers all add to a disjointed user experience, what many point to as the reason the mobile Web has yet to realize its potential. Yahoo is taking a big step to facilitate the user experience - at least from an advertising perspective.

Yahoo has announced that all of their mobile properties will comply with new mobile advertising guidelines set forth by the Mobile Marketing Association (MMA) EMEA.
From Micahel Bayle, GM, Global Monetization, Connected Life, Yahoo, "We worked closely with the MMA to develop guidelines that benefit our global advertisers and consumers alike and will continue to do so as the industry develops best practices for additional mobile marketing practices and formats such as games, video and search."

The guidlelines were created to help ensure that mobile ads are displayed properly on a multitude of mobile devices, creating a better platform for advertisers and, arguably, a better user experience.
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