Yahoo Strikes Deal With Bebo
Yahoo has announced an exclusive partnership with Bebo to be the sole provider of display advertising on the social networking site in the UK and Ireland - those countries' most popular social site. The deal gives Yahoo instant access to more than 11 million users with the potential to further the deal to include the rest of the world's Bebo users, a total of approximately 38 million users.
Yahoo's popular Answers network will also be included in the Bebo site, along with a toolbar that allows users to monitor their social network while away from the site. It's a further stretch towards the expansion of Yahoo ads on non-Yahoo sites, following recent deals with Right Media and the anticipated deal with BlueLithium.
"It's a core step for us in building up the largest and most effective advertising network," said Toby Coppel, managing director of Yahoo Europe. "It's a big deal." It certainly is.