Yet Another Mobile Prediction
The Kelsey Group has released another round of mobile advertising predictions. This time they are predicting $33.2 million this year in mobile ad spend, and while growing at a 112 percent rate, $1.4 billion through the year 2012.
But this time, the predictions may be a little different. The big three of Google, Yahoo and Microsoft have been preparing and releasing mobile applications for a while now. Yahoo has Yahoo Go for Mobile, Google offers mobile versions of Gmail, Maps, YouTube and Blogger and Microsoft is advancing on versions of mobile Windows Live, Hotmail, Search and Messenger.
What's more, the release of the iPhone and the many apps that have been developed for use on the device with the Web (Movable Type 4.0 just released an iPhone plugin for mobile blogging), and the recurring rumors of a Google phone seem to point to the increasing likelihood that mobile advertising is set to erupt. And while the big three slug it out, there will certainly be opportunities for the smaller companies out there too. Is mobile technology finally ready to deliver on its promise?