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A Catch-22 for Marketers - WM Net Briefs

Posted on 11.21.2011

While videos provide a valuable advertising channel for companies and brands, making video ads more personal may prove even more effective. According to a study from online video provider Eyeview and travel site Kayak, online video ad personalization and relevancy resulted in a 37-percent lift in purchase intent, a 73-percent lift in brand loyalty and a 100-percent lift in brand favorability. However, there may also be a potential downside when it comes to personalized online advertising. According to Crowdscience, 41 percent of worldwide Internet users claim that they are tired of irrelevant ads, yet 37 percent said they are suspicious of ads that appear to be targeted or personalized to their interests. Sometimes, you just can’t win for trying.

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