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A Heavy Hand with Accent Colors can Kill Conversions

Posted on 9.17.2014

The addition of bright accent colors is often used to liven up an otherwise dull website.

However, designers must make sure they are not stealing attention away from the more important components of the website like its call-to-action features.

In a post on their official blog, Techwyse, an Internet marketing company, revealed that even the most professional looking sites can be held back by distracting colors.

In the post Techwyse analyzes an landing page from Truckers Assist in which the company had come to them and asked why the page was not performing up to their expectations. Through heatmaps, Techwyse discovered that users were being distracted by other content on the page and not focusing on the main point of the landing page, the call-to-action feature.

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After many changes to the landing page’s aesthetic features, like brightening the call-to-action feature and toning down the rest of the accent colors, users attention clearly moved to primary focus of the page.

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