A List of Industry-Changing Acquisitions
If there’s a digital need for it, then chances are there is a company that offers it. Who needs “it” and who has “it,” however, are often two different things.
There are a variety of reasons businesses look to acquire other businesses. For starters, they have what they want, they are who they want to be or they have the people/minds that can take their existing products or services to the next level, among other reasons.
Even in the last five months, the Web industry has evolved dramatically not only because of rapidly changing user expectations and behaviors but also the sheer amount of innovation happening. As such the software industry, for example, is doing very, very well and has given many companies the means (think cash reserves) to do a little shopping.
One of the most notable acquisitions in the last couple months was that of NetSuite (offering a software suite in the cloud) acquiring Bronto (a cloud-based marketing automation provider). The latter is expected to help NetSuite provide action and insights into a continuous customer journey. What did bringing a company like Bronto into the NetSuite fold cost? Well, a cool $200 million.
The Web industry is seeing this types of acquisitions – the ones that cost hundreds of millions of dollars if not more – happen quite regularly, although it’s only the publicly traded companies that really have to tell the rest of us how much they cost. Regardless, there is plenty of speculation to be made about acquisition price tags, meanings and future uses. For your own information, check out some of 2015's most notable acquisitions and feel free to chime in within the comments below to let us know which acquisitions you find the most industry changing.