A Mobile Opera House for Brands, Agencies
As more and more consumers rely on their smartphones for browsing, shopping and socializing, brands are stepping up their mobile advertising games.
To do so, many are turning to agencies with the deep expertise and resources to push the envelope when it comes to the advertising experiences that are available on mobile. With the demand ever-present, and a mobile ad platform built for brands, Opera Mediaworks has announced the launch of its global creative studio, Opera House, to develop mobile advertising experiences for brands using a variety of ad units.
Examples of ad units pioneered by Opera House teams are native video, short-form video and selfie ads that capitalize on the mobile device's native features such as the camera, gyroscope, vibration and GPS -- unique only to the mobile platform.
"Opera Mediaworks is committed to helping brands maximize their creative impact -- combining the best of art and technology," said Will Kassoy, CMO, Opera Mediaworks. "Opera House serves as the perfect conduit to combine highly interactive videos and rich-media ad products in the ecosystem, intertwined with precise data-driven audience targeting and the power of storytelling to deliver breakthrough marketing at scale."
Notable customer participants in the studio include brands such as Carl's Jr., Adidas, Lenovo and Walt Disney Studios.