A More Social Infrastructure with Gigya
Social media isn't just Facebook, Twitter, and Google+, but also the actual website itself. And the more social you make websites, the more engaging the digital experience can be made for users.
Social infrastructure provider Gigya recently announced an update to its NEXUS Partner Ecosystem, adding 21 social and marketing technology partners, including Marketo, Sailthru, Livefyre, and Disqus.
Gigya also announced integration with Backplane Protocol, allowing the company's suite of social plugins to integrate and communicate with other applications on websites. All of Gigya's product lines -- including User Management 360, Social Plugins and Gamification -- can now connect with any other Backplane compliant on-site technology (such as CRM's) to provide sites with a "seamless" user experience across applications.
For example, sites that use Livefyre, Disqus or other Backplane compliant commenting systems can now leverage Gigya's Social Login to power authentication on those commenting systems. Gigya suggests that by allowing users to comment using their actual social identities, sites can reduce comment "trolling" while increasing sharing and referral traffic.
Gigya also announced that Marketo, Sailthru, TurnTo and several other marketing technology vendors have joined the Gigya NEXUS Partner Ecosystem. Through these partnerships, Gigya is able to help joint clients capture and use social and on-site behavioral data to power targeted email campaigns, content recommendations and segmentation.